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Executive Image Building Services

Our business is being built on a reputation of customer satisfaction. We understand the quality of cleanliness for a business. Cleaning from floor to ceiling, we offer the highest quality of service. Executive Image performs to your complete satisfaction, regular mowing, weeding, mulching, pressure washing, trash removal and parking lot cleaning.
Executive Image Building Services
Executive Image Building Services
How to Grow Your Business in Today’s Digital World


Establishing a strong social media presence is a common goal for any business. The need to grow using social media becomes more important daily in today’s world.

Simple steps for a beginning entrepreneur are to publish a relevant blog that will have value to readers. A blog is the best low-cost method to engage and nurture an online following. Also, consider leveraging the power of search engine optimization (SEO). Building and maintaining an up-to-date and functional website is needed to build your brand and create customer interest. Consider creating a lead magnet. A lead magnet is a free download, eBook, PDF, or other type of incentive that allows you to capture your reader’s email address and/or contact information. Building an email list offers you direct access to your core audience and better reach potential customers to use your services.


Business owners who deliver on their service and keep promises have long been highly valued by customers. Business owners can charge more money for their services because they are offering real value compared to many competitors. Keeping the agreed work schedule with a customer, charging a fair price for your service, and following up in a timely manner regarding concerns or complaints is key to satisfying customers. These practices help you to stand out from your competitors, but more importantly build long term customer loyalty.


The best measurement or metric for monetizing time and money spent on digital content is whether it can reduce customer acquisition costs. The benefits of online marketing efforts, such as a productive website, blog, or other online advertising is that you can reach a wide audience with relatively little financial investment. This is the most cost-effective way to grow your business compared to standard paid advertising methods.

Your digital content’s purpose is to tell a story about your service, help place your service in its best light, tell customers how they will benefit from using your service, and get testimonials from current customers who are using and benefiting from your business. Customer testimonials can be the very best marketing you can utilize to acquire new customers. This kind of story telling can be the lowest cost way to acquire new customers and demonstrate your integrity to others.

By Ray Jackson
Executive Image Building Services
Executive Image Building Services
How to Best Take Care of Customers

Make sure whoever is selling your service understands the customer’s needs.

Many business owners, particularly those in startup mode, have limited resources. Thus, entrepreneurs must wear several hats at the same time. Take into consideration that your customers are highly likely multitaskers wearing many hats as well.

Let us say you are selling a building service, or solving a cleaning concern, it is important to ask yourself a question. Are you speaking to a customer that has expertise in building services or are they filling in the role as best they are able? In other words, this may be a new person assigned to take care of a building and this could be a new role for that customer. Knowing if the customer is experienced or asking questions because they are new to the role of building maintenance will help you to know nuances. That knowledge that can make all the difference for a customer to feel understood.

The same goes for your sales team. If you are working through understanding your customer needs, salespeople should view themselves as trusted advisors to the customers and work toward having a longstanding relationship that translates to understanding the customer’s whole business, not just their cleaning requirements. Leverage your relationships with customers whenever possible.

Recognize that it is never too early to incorporate customer feedback into your every effort.

When my co-founder and I started Executive Image Building Services, we were in the early stage of launching our company and many potential customers were right there with us to help one another. We were speaking with the end users of our service and at the same time we were trying to get our financial footing. Before we had even begun to send customer proposals, we were asking potential customers who would be using our services their opinions.

Your customers’ opinions are more important than your own when it comes to shaping the offerings of your service. Engage customers from day one and make their perspectives a part of the founding principles of your business.

Observe how customers engage with your service and then adapt your direction around what the customers believes will best solve their problems and learn what they care most about.

This kind of ground-floor assessment will not only ensure your business starts down the right path, but it will get you accustomed to absorbing that kind of valuable advice from your most important resource, your customers. This process that will serve you very well over time.

Use your customer base as an asset when hiring your team.
When you are training sales staff, who else can guide you better than the customers who you be will targeting? If you are looking for the best salesperson that will be charged with responsibility of attracting new customers for your business, investigate people who were selling to a similar target market in past positions. Those former customers are the first references you will call. Learn what these hiring prospects did right and what they did wrong, then decide if that salesperson will be a good fit for your organization. Your future customers will appreciate the early effort to consider their perspectives when they are dealing with your well-qualified sales staff in the future.

Understand there is no detail too small for your attention.
As a business owner, you will find yourself getting pulled in many different directions throughout the day, and there are certain areas in which it is crucial to delegate responsibility and tasks. However, establishing the proper company culture when it comes to customer experience is an initiative you can never afford to neglect or remind yourself.

I attended a customer meeting once and at the start of the meeting I noticed that rather than personally greeting our contact person, the sales staff slid the cards across a desk. This lack of direct contact gave the impression of a lack of personal touch. Details like this matter: they are an extension of your brand, and your brand’s reputation is what keeps customers happy and secure in their working relationship with your brand. Do not hesitate to point out when you see an employee actions take place that could impact your customers’ perception of your company and brand.

In addition, it is not uncommon for the business owner to get personally involved in a customer situation to ensure proper care, especially handling a concern. Your customers will remember this high touch level of service for years in the future.

Never skimp on training new team members.

Your front-line team members will only get one chance to make a first impression with a customer. If you let them begin a customer interaction unprepared, lacking the correct supplies or a clear understanding of the tasks to complete, you are doing your company a disservice. New employees should shadow existing employees for as long as it takes to be sure they are ready to properly represent your brand, your processes, and your values.
During a customer meeting the first sixty seconds of the meeting, customers will figure out if you are a credible business person. Put the time in from during an employee’s first days on the job to make sure he or she can navigate that initial introduction in a way that will only increase your customer’s confidence in your business and your service.

While you as the founder and leader will always control the direction of your business, it is critical to recognize from the start that you are only the conduit for the direction chosen by your target customers. The sooner you can prioritize your customer’s point of view and create services and experiences that meet their needs, the more successful you will become.

By Ray Jackson
Executive Image Building Services
Executive Image Building Services
Best options for a startup business loan.

The best startup business financing option for your business will be the one that best suits your individual needs. Understanding your funding options is a great place to start when investigating when starting your new business.

Some of the factors to consider when deciding among startup business loan options are:

• Upfront cash required: Your initial outlay of cash is important. If you do not have much cash, you might want to find a low-cost franchise investment like Executive Image Building Services.

• Long-term cost: You need to consider not only the interest rate, but also how much the financing will cost you in the long term. A loan that is paid off quickly with a higher rate may cost less than a loan with a lower rate and a longer term.

• Amount of equity you need to give up: Some startup funding options require you to give up equity in an asset like your home as part of the financing agreement.

• Personal guarantees: It is important to know if you will be required to sign a personal guarantee which is a promise you will repay the loan personally.

Rollover for Business Start Ups also known as ROBS

A ROBS is a method to use your 401(k) to finance your business. It helps you invest your current deferred retirement account savings into your new company’s 401(k) plan, which uses the money to buy shares in your business. The business can then use those funds for any business-related expenses, which can include startup costs. There are no terms after you get the money because it is not a loan, but rather an investment in your business.

A rollover for business startups is flexible and can be used in conjunction with almost all other startup funding options. The funds from a ROBS can be used as a down payment for a startup business loan or an SBA loan. A ROBS works well as a financing option for business owners willing to contribute $50,000 or more from their deferred retirement account.

SBA Loans for Startup Businesses

The Small Business Administration also known as (SBA) is primarily known for its ability to help small businesses. SBA programs typically serve new or underserved businesses. All SBA loan types can be used for startups, but some are more difficult to qualify for if you do not have an existing business.

SBA loans are not made directly through the SBA, but rather are loans made through an SBA approved lender and backed by a guarantee from the SBA. SBA lenders are typically community development corporations, banks, or nonprofit institutions.

Applying for an SBA loan can be a complicated process and we recommend working only with experienced SBA lenders.

Startups will generally be required to have a 20% to 30% down payment on SBA loans, which can be pretty high for most borrowers. One-way people fund the down payment is by using retirement savings through a ROBS.

Microloans from a Nonprofit Lender

For startup business owners who do not have great credit, sufficient collateral, or a lot of other options, a nonprofit lender can be just the resource you need. These lenders have specific criteria they use when looking for borrowers. You will have to find one that matches who you are, and they type of business is the lender is seeking to assist, like a minority or veteran owned business. You must be prepared to show a source of income independent of the business (e.g., a full-time job or spouse generating enough income yet.

Who Are Microloans Right For?

Microloans are good for businesses that need small amounts of funding to start their business. This is because with a microloan, you can typically get loans of up to $10,000 to start a new business. Microloans are often targeted at specific underserved demographics, and startup businesses often fall into these categories. Startups without great credit or other financing options may qualify for a microloan from a nonprofit organization.

Home Equity Loan or Line of Credit

If you are a homeowner with some equity in your home, you may be able to get a low-rate home equity loan of credit (HELOC) to fund your startup. A home equity loan (HEL) gives you a lump sum immediately with amortized repayments, while a home equity line of credit is a credit line that can be drawn against as you need funds. With a home equity line of credit, you pay interest only on the balance you currently owe.

A home equity loan provides you with a lump sum, which acts like a second mortgage, and a home equity line of credit works like a credit card or business line of credit. In either case, you will need to have some equity in your property. You will be limited on the amount you can borrow, as your lender will want to ensure that an equity cushion remains.

A home equity loan might be right for you if you need a large lump sum amount of money for upfront business expenses that are essential to your operations. You will immediately begin making payments on the full loan after closing.

If you do not have an immediate use for all of the funds right away, then a home equity line of credit may save you money through a more affordable interest rate.

Small Business Credit Cards

Both personal credit cards and business credit cards can be a relatively cost-effective way of financing your startup. Many come with 0% APR introductory periods and valuable cashback or rewards programs. This can result in good savings for your business if you use credit cards regularly and can be part of a small business’ financial toolkit.

Small business credit cards are not an ideal way to fund large capital investments for your business startup, but they can be an essential tool for cash flow management. You can cover expenses with your small business credit card while waiting for payments from your customers, preserving cash and earning rewards at the same time. Many small businesses use credit cards to finance business operations They are a great option if you want to manage employee expenses or earn cashback rewards. Business credit cards are also good if your business has little to no revenue or has just started, as qualifying is often based on your personal income and credit score.

Personal Loan for Business

A personal loan allows you to borrow funds based on your personal credit and income. Personal loans rarely have limitations regarding what the loan funds can be used for, and therefore can be used to finance your business needs. However, because the loan is in your name as an individual, you are always personally responsible for repaying the loan.

Personal Loan Costs

Keep in mind that while these loans may be for a business purpose, you are the one who is borrowing and ultimately responsible for the loan. If you do not repay the loan, your credit rating will be affected, and you could lose personal assets. The interest rates can be similar to credit cards, but you will be receiving a lump sum payment that you will be paying interest on instead of a credit line.
These loans are a good fit for startups or businesses without much history—as long as you are willing to be personally responsible for repayment. Since this is a personal loan, your personal credit is on the line. A personal loan for business is also good if you are willing to put your personal assets at risk (which is often required with business loans through a personal guarantee anyway).

Equipment Financing

Equipment financing can be used to purchase equipment, vehicles, or machinery. This type of startup business funding can be obtained through equipment dealers, banks, and online providers. Equipment financing can help startups finance equipment and preserve their cash for other needs.

Fair Market Value Leases

Fair market value leases are what most people think of when they think about an equipment lease. You make monthly rental payments in exchange for the use of the equipment. At the end of the lease term, you can purchase the equipment at its fair market value, extend the lease, or return the equipment.

$1 Buyout Leases

Under a $1 buyout lease, you make monthly rental payments to use the equipment. At the end of the lease term, you have the option to purchase the equipment for $1. This is a good lease option if you are fairly certain you will want to purchase the equipment at the end of the lease.

Friends & Family

Relatives and friends who are supportive of your business idea may be willing to lend you their personal funds as startup money for your business. Usually, loans from friends and family have very favorable rates and repayment terms, but you have to have access to a network of wealthy individuals. Remember, it is very important to keep business and personal financial lives totally separate. This way, you always have a good paper trail.

Friends & Family Loan Costs

Friends and family can be a great source for startup funding. While they may be willing to donate the money to your startup, you likely will not want to pay the gift tax on that amount of money. Instead, you can structure it either as a loan or you can sell them shares of your business.

Unless your friends and family are sophisticated investors, taking money as a loan is generally cleaner than selling them a share of the business for three reasons:

Borrowing from family and friends may be a good option if you have a network of high-net-worth individuals and are out of other financing options. Be aware, though, that the lack of documentation in these arrangements could lead to reporting and legal problems, and also could complicate your future fundraising efforts if you do not have formal loan agreements.

If you are going to borrow from a family member or friend, make sure you document every cash investment or loan. It is also critical to keep your personal and business finances separate so you have a good paper trail and can answer any questions about how you used the funds.


Crowdfunding is the act of raising small amounts of money from a large number of people and is a form of equity financing. Crowdfunding investments are usually handled through an online platform. Entrepreneurs looking to crowdfund capital for their business generally give equity or some type of reward in exchange for the funds.

The costs associated with crowdfunding typically include a flat fee of 5% to 10% of the total money raised, transaction costs for each contribution, and the costs of offered incentives or rewards (e.g., gifts, shares of business).

There are many different ways to crowdfund. Some startups just rely on the strength of their business or campaign, believing that their product will inspire contributors. Others offer rewards or incentives to supporters in exchange for their investments, and others offer equity in their business. Crowdfunding campaigns are almost always hosted through a crowdfunding website.

The reward-based crowdfunding strategy is very popular, with one of the most popular programs. Reward-based crowdfunding works by offering a product or service as a reward to people who contribute a certain amount of money to your business. The funds raised must be for a specific purpose (like manufacturing a new product) and that purpose must be acknowledged at the beginning of the campaign.

With equity-based crowdfunding, campaign contributors donate and receive shares of your business in return for their contribution. This method of crowdfunding is much more complicated than other crowdfunding methods. It is recommended that you seek legal guidance when using this form of financing, as there are rules and regulations that you must abide by.

The ability to reach potential crowdfunding investors through an equity crowdfunding campaign requires you to abide by many laws and regulations. These laws are in place to protect the interests of the investors because many of them are likely inexperienced with this type of funding and investment.

Angel Investors

Angel investors are usually wealthy individuals who provide your business funding in exchange for an ownership stake. An angel investor invests as much in you, the business owner, as they do in the business’ products or growth opportunity. Angel investors generally give less money than venture capitalists, but they also are less likely to take an active role in your business.

Venture Capital

Venture capitalists are a group of investors who make up a company or investment firm. Venture capital is given debt-free in exchange for a percentage of equity in your business. Venture capital investors are likely to take a hands-on role in your business, and often require a seat on your board of directors. A well written business plan with financial projections is a must when soliciting to a venture capital firm.

Government Grants

While not a loan, a grant is another funding option you should consider when evaluating your startup funding options. Many small businesses may be eligible for government grants. All federal government grants are posted on a website which allows you to search for grants that align with your business type.

Government grants are free, and you will never be emailed, texted, or called by a government authority to tell you that you have qualified for a grant for which you have not applied. Do not be fooled by scams trying to convince you that you need to pay to receive a grant.

The terms and qualifications for government grants are all different. When you review the grants to see if they align with your business, you will be able to tell what is required to get the grant. Some examples might be the type of business ownership (e.g., minority-owned), the population you are serving (e.g., an underserved area), or the service you provide (e.g., environmental).
With the variety of government grants available, they can be a great financing opportunity for anyone who meets the requirements of a specific grant. There are set application deadlines for government grants, and you may be required to meet certain objectives (e.g., promise to provide a service for a set amount of time), but grants do not require repayment and are essentially free money for your business.

A franchise company like Executive Image Building Services has experience with a variety of startup loan sources to help new franchise owners reach independence and own their own business.

By Ray Jackson
Executive Image Building Services
Executive Image Building Services
Executive Image was recently recognized as one of the “Best Entrepreneurial Companies in America” by Entrepreneur magazine’s Entrepreneur 500 ranking, a premier study delivering the most comprehensive analysis of private companies in America. Based on this study forged by Entrepreneur, Executive Image is recognized as a well-rounded company that has mastered a balance of growth, leadership within the industry, and value for franchisees.

Quote from Blake Clements:

“Executive Image is pleased to be recognized for franchise development in commercial cleaning and building services. The companies that make the list have provided value for their brands and franchise owners. Companies like Executive Image foster innovative ideas, strong company cultures, impact their communities for the better, strengthen their brand, and grow as a result.”

The mission of Executive Image Building Services is to provide a clean, fresh environment to all our customers by paying meticulous attention to detail, and by custom tailoring the best cleaning methods to meet the needs of our clients.

To learn more about Executive Image, visit executiveimageco.com

Entrepreneurs 42nd Annual Franchise 500

“After a year unlike any other, we’re proud to present Entrepreneur’s 42nd annual Franchise 500® ranking. Despite the many challenges faced by the franchise industry in 2020, many existing franchisors continued to grow (and evolve), and new companies even continued to enter the franchise arena, resulting in a record-breaking number of applicants from an ever-wider variety of industries”.

To learn more about Entrepreneurs Franchise 500, visit entrepreneur.com

By Ray Jackson
Executive Image Building Services
Executive Image Building Services
January 7, 2021

Executive Image Building Services
Named a 2021 Top Franchise by Franchise Business Review

Independent Survey Shows Franchise Owners Are Highly Satisfied with Executive Image Building Services' Performance

Greenwood, Indiana – Executive Image Building Services was recently named a Top Franchise for 2021 by Franchise Business Review. This is the 16th annual ranking of the 200 best franchise opportunities as rated by franchise business owners. The list is available at https://franchisebusinessreview.com/page/top-franchises/.

Executive Image offers commercial cleaning, janitorial, grounds keeping, construction cleaning, floor care, and other related building services. Founded by Blake Clements, our CEO, our company is committed to helping commercial property owners take better care of their buildings. Our team of cleaning professionals is highly experienced, and we have the tools to properly get any cleaning or maintenance job right. We provide professional screening for our staff.

Our company offers an inclusive selection of building maintenance services so that our clients can rely on us for just about any cleaning or landscaping issue. We want to get our maintenance jobs done in the most efficient ways possible, so we use the best possible building management products to supplement our services. Moreover, we accept requests for full green cleaning. This way, we do our part in sustainable business practices.
Executive Image does not take a catch-all approach to cleaning. Instead, our services adapt to our clients’ specific concerns. This allows our clients to receive the most pertinent services for their buildings without being charged for impractical procedures that they will not need.

Our building, cleaning, and maintenance services are available to clients in Indiana, particularly those within the areas of Indianapolis, Greenwood, Avon, Brownsburg, Danville, Zionsville, Greenfield, Carmel, Fishers, Speedway, Plainfield, Noblesville, Westfield, Lawrence, and more.

Franchise Business Review, a franchise market research firm that performs independent surveys of franchisee satisfaction, provides the only rankings and awards for franchise companies based solely on actual franchisee satisfaction and performance. Franchise Business Review publishes its rankings of the top 200 franchises in its annual Guide to Today’s Top Franchises.

Executive Image Building Services was among over 300 franchise brands, representing more than 28,000 franchise owners, that participated in Franchise Business Review’s research.

Executive Image Building Services franchisees were surveyed on 33 benchmark questions about their experience and satisfaction regarding critical areas of their franchise systems, including training & support, operations, franchisor/franchisee relations, and financial opportunity.

Executive Image Building Services survey data showed the following:

Franchise Business Review survey results listed Executive Image Building Services in the 200 Top Franchise list.

“There are thousands of successful franchise companies operating in North America, but many of those companies do not offer a solid investment opportunity for the actual franchise owners,” said Eric Stites, CEO of Franchise Business Review. “As an independent research firm, we rate the franchise companies in the marketplace today and identify those with the highest levels of satisfaction and performance among their franchisees in order to educate potential buyers and help them choose which franchise to invest in. The companies on this year’s list are the top performing brands in the key areas critical to their franchisees’ success.”

“We attribute our success to having a network of dedicated and passionate business owners who deliver a consistent high level of service to our loyal customer base.” - Blake Clements

Visit FranchiseBusinessReview.com to see the full description of the 2021 Top Franchises.

Executive Image offers commercial cleaning, janitorial, grounds keeping, construction cleaning, floor care, and other related building services. Founded by Blake Clements, our CEO, our company is committed to helping commercial property owners take better care of their buildings. Our team of cleaning professionals is highly experienced, and we have the tools to properly get any cleaning or maintenance job right. We provide professional screening for our staff.

About Franchise Business Review

Franchise Business Review (FBR) is a leading market research firm serving the franchise sector. FBR measures the satisfaction and engagement of franchisees and publishes various guides and reports for entrepreneurs considering an investment in a franchise business. Since 2005, FBR has surveyed hundreds of thousands of franchise owners and over 1,100 leading franchise companies. FBR publishes free and unbiased franchisee satisfaction research reports throughout the year online at http://www.FranchiseBusinessReview.com. To read our publications, visit https://franchisebusinessreview.com/page/publications/.

Media Contacts:

Ray Jackson, VP

Franchise Business Review
Ali Forman
Marketing Director
Executive Image Building Services
Executive Image Building Services
Tips to Getting a Startup Business Loan

Regardless of what type of startup funding you decide to pursue, there are some steps you can take to increase your chances of getting financing. Taking the time to prepare a well written business plan, improving your credit score, and saving money to invest in your business can improve your chances of being approved. Additionally, it is important to begin building your customer base to grow your income potential for lenders. Lenders and investors want to see a business with happy customers that use more and more of your services.

Prepare a Solid Business Plan

No matter which option you choose to fund your startup, a solid business plan is important road map for future success. Potential lenders and investors are going to want to see that you have a well-developed plan established to operate your business successfully. They will want to make sure the financial projections are realistic and show the ability of the business to repay a loan and continue to have funds available to operate your business. Being part of a solid brand like Executive Image Building Services will help make lenders more comfortable.

Improve Your Personal Credit Score

A loan for a startup business will likely require you to have a strong personal credit score. The lender will not be able to use business history or credit to determine the potential success of the business. Instead, they will look at your personal credit history and what personal assets you have that can be used as collateral.

Save Your Own Capital

When applying for small business financing, most lenders are going to expect you to contribute anywhere from ten to thirty percent of the project costs associated with the loan you are getting. Lenders want to know you have a vested interest in the business and that you are going to do everything you can to make it successful.

Build Your Customer Base

Whether you are seeking funding to get your business started, or already have a startup business, building your customer base can help prove the viability of your business to potential funders. New businesses that can show a growing customer base and rising revenues will be more appealing to lenders than businesses that are not growing.

Create Financial Projections

It can take some time to obtain the financing you need for your new business. Whether your financial projections are part of your business plan, or a separate document provided to potential lenders, it is important to keep them updated. A lender or investor is going to want to see a clear financial picture based on your most recent business financials. A bookkeeper or accountant can help you prepare professional projections.
How do I get a startup business loan?

Getting a startup loan from a traditional bank is often difficult because most banks require that your business has been operational for at least two years. If you want to use a traditional bank, a HELOC is an option if you have good credit and equity. Alternatives to bank financing include crowdfunding and SBA microloans.

Do you need a loan to start a business?

You do not necessarily need to rely on loans to start a business. Many new small businesses use their own resources before getting a startup loan. Friends, family, savings, including short term credit card loans help start many small businesses.

Are there free government grants as funding for business startup?
Government grants are free. Small businesses might be eligible for government grants. It is worth checking out if there are any grants that align with your business type when considering your startup funding options.

Obstacles in getting a loan should not stop you from pursuing your dreams.

Finding financing when you are starting a business can be difficult, but there are several financing options available for small businesses. Your individual business financing needs will determine which option is best for you.

By Ray Jackson