GROW YOUR CUSTOMER BASE DIGITALLY
Establishing a strong social media presence is a common goal for any business. The need to grow using social media becomes more important daily in today’s world.
Simple steps for a beginning entrepreneur are to publish a relevant blog that will have value to readers. A blog is the best low-cost method to engage and nurture an online following. Also, consider leveraging the power of search engine optimization (SEO). Building and maintaining an up-to-date and functional website is needed to build your brand and create customer interest. Consider creating a lead magnet. A lead magnet is a free download, eBook, PDF, or other type of incentive that allows you to capture your reader’s email address and/or contact information. Building an email list offers you direct access to your core audience and better reach potential customers to use your services.
PUT YOUR CUSTOMER FIRST
Business owners who deliver on their service and keep promises have long been highly valued by customers. Business owners can charge more money for their services because they are offering real value compared to many competitors. Keeping the agreed work schedule with a customer, charging a fair price for your service, and following up in a timely manner regarding concerns or complaints is key to satisfying customers. These practices help you to stand out from your competitors, but more importantly build long term customer loyalty.
REDUCE YOUR CUSTOMER ACQUISITION COSTS
The best measurement or metric for monetizing time and money spent on digital content is whether it can reduce customer acquisition costs. The benefits of online marketing efforts, such as a productive website, blog, or other online advertising is that you can reach a wide audience with relatively little financial investment. This is the most cost-effective way to grow your business compared to standard paid advertising methods.
Your digital content’s purpose is to tell a story about your service, help place your service in its best light, tell customers how they will benefit from using your service, and get testimonials from current customers who are using and benefiting from your business. Customer testimonials can be the very best marketing you can utilize to acquire new customers. This kind of story telling can be the lowest cost way to acquire new customers and demonstrate your integrity to others.
By Ray Jackson
